Health concerns aside, it’s now clear that coronavirus and its effects on business and the economy will sadly be with us for some time. As tempting as it is to focus on just keeping things ticking over, now's the time to plan for the future of your business and be prepared for what will come next.
Through adversity comes creativity with new ideas and collaborations coming together and while some businesses will sadly never come back others will innovate, move forward and grow stronger.
If you’ve adapted your business inline with government guidelines it’s important to highlight the ways you’ve adapted your service and show both new and existing clients what you have to offer.
It’s time to shake off the foggy haze of lockdown and step up to the new challenges. Staying upbeat with a sense of hope and possibility will be a testament to your hard work and willingness to change giving you a competitive advantage.
Keeping your website up to date with fresh current content will not only help instil confidence but will also benefit your online listing on search engines.
There are small things you can do yourself and you could also use a business offering professional subscription-based marketing services who can provide a flexible solution to your changing marketing needs.
Human at Heart
Whatever size your company show your human side and have professional images of your staff at work or even simple headshots. Stock images that are not unique to you can project an impersonal approach and unless you are promoting your Top Model agency most people do not look like typical models.
If your team are working from home, you can still have professional portraits that can be organised in a safe socially distanced setting.
Staying ahead and on top with give your clients the confidence that you and your business are proactive and determined to ride out the storm with a stronger, fresher approach for the future.
Get in touch if you'd like to connect with your audience, with images that breathe life into your business and give authenticity to your story.
I look forward to hearing from you!